Second Life® from Linden Lab is a virtual world created by its residents, the avatars of real-life (RL) individuals who spend real-world money to buy virtual property, build virtual houses, and interact with each other in a very real-world way.

As a new media phenomena, podcasting lends itself as an effective communication medium into and out of SL, as residents have created podcast listening stations on their property and/or are podcasting from SL to RL. SL has become a vital marketing channel for progressive individuals, educational institutions, and corporations who want to reach the real movers and shakers of today and beyond.